MaGin Journal — Recap

MaGin
& manga

Trade shows, conventions and communities

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Recap · Manga & pop culture · 2024–2026

MaGin and the manga world:
the quest on the ground

2024–2026 · Belgium & France · 6 min read

MaGin was born from a love of manga. So it was only natural for the Team to go and meet the people who share it: fairs, conventions and gaming nights.

A gin you read like a manga

At MaGin, the shōnen universe is more than decoration: the label, the names and the tone all tell a quest. In September 2024, the adventure even became a real manga: Les Recettes, Volume 01, created with mixologist Maria Picon, gathers the brand’s signature cocktails in a manga-inspired format whose main character is none other than MaGin. Today you will find it in the MaGin Box.

2025 — The first trade shows

March — Made In Asia

From 7 to 9 March 2025, MaGin takes part in Made In Asia in Brussels, one of Belgium’s biggest gatherings dedicated to Japanese culture and pop culture. Among cosplayers, manga fans and curious visitors from all over the country, the Team introduces its Belgian yuzu gin and its signature cocktails.

A highlight of the quest: meeting a community that shares the same passions face to face, and showing that a spirit can tell a real story too.

September — The Liège Japan Day

On 27 September 2025, MaGin took part in the Liège Japan Day, the meeting point for fans of Japanese culture and pop culture. This edition also marked the preview of the collaboration with La Pâte de l’Ours: chocolate treats inspired by the MaGin universe, between indulgence and Japanese aesthetics.

December — The Winter Geek Festival

On 13 and 14 December 2025, MaGin sets up at the Winter Geek Festival, an event perfectly in line with its DNA: pop culture, manga and immersive experiences. Winter Geek is also one of the partners the samurai met during the Advent Calendar quest, alongside Le Grenier du Geek, Manga Cash and Nakama.

31 December — New Year at Pixel Café

To close the year, MaGin teams up again with Pixel Café in Liège for a New Year’s Eve party all about celebration, gaming and pop culture. Cocktails, energy and a jump to the next level: a year-end like a final boss.

2026 — The year of conventions

March — Magic Geek Day

On 8 March 2026, MaGin joins Magic Geek Day as a sponsor of its third edition, with a stand entirely devoted to tastings. A meeting point for fans of pop culture, manga and fantasy worlds.

But the commitment goes further than simply showing up: the Team supports an event benefiting people with mental and physical disabilities. Because the MaGin spirit is also about sharing and mutual support — using our universe to stand up for causes that genuinely matter.

April — Gamefest in Charleville-Mézières

On 11 and 12 April 2026 the quest crosses the border: MaGin sets up at Gamefest in Charleville-Mézières. Two days, from 10am to 7pm, introducing its universe, its cocktails and its Belgian yuzu gin to a community passionate about video games, manga and geek culture.

A first trip to France that confirms one thing: the MaGin quest speaks to everyone who shares its energy, whichever side of the border they are on.

April — The Manga Card Event

On 25 April 2026, the MaGin stand sets up at the Salle des Acacias in Enghien for the Manga Card Event, a day devoted to trading card tournaments. A gin born from four childhood friends with a passion for manga fits right in.

May — The Mang’Arras Festival

On 2 and 3 May 2026, off to Artois Expo in Arras for the Mang’Arras Festival. The stand unfolds the whole universe: the signature gin with its yuzu and vanilla notes, artisanal chocolates infused with gin, exclusive textiles and merchandise, and discovery gift boxes.

All rounded off with tastings and signature cocktails, in an immersive setting inspired by the MaGin shōnen universe.

A limited-edition MaGin Ki Yuzu bottle with a holographic logo, surrounded by cups patterned with Japanese clouds

げんていばん — l’édition limitée, et les gobelets aux nuages japonais

May — XP Multiverse

On 30 and 31 May 2026, MaGin is among the exhibitors at XP Multiverse, at Tournai Expo: one of the largest geek conventions in Wallonia, designed as a succession of universes where every stand becomes an experience. Tailor-made ground for an organic Liège gin whose whole identity comes from manga.

A MaGin Ki Yuzu bottle resting on a display case illustrated with comic characters

Ki Yuzu resting among the panels

Ganbatte !

The quest goes on: the next stops are in our agenda. And to taste the gin that reads like a manga, MaGin Ki Yuzu is available in our online shop.

Manga Pop culture Conventions Made In Asia Japan Day Gamefest Cosplay Recap